Generation Alpha (2010–2024) is on track to be the largest generation in human history. Born into a constantly connected, always-on digital world, they have never known life without iPads, Alexa, or Siri. Even as toddlers, one in three had access to a smartphone (who exactly were they calling?).
For them, AI isn’t a tool — it’s their best friend. Their entertainment, friendships, and even romances will be shaped by digital platforms. Their ideal partner? Chances are, it will be an avatar.
But technology is never neutral. It rewires how we think, behave, and relate to the world around us.
For Generation Alpha, that rewiring is already underway — and the effects on education, work, and society are about to be seismic.
If you’re in education, HR, or graduate recruitment and assume the next twenty years will look like the last twenty, you’re in for a shock.
The very foundations — degrees, classrooms, jobs, even the idea of “work” itself – all essentially twentieth century ideas — are about to be permanently disrupted.
At the dawn of the Age of Alpha, one thing is certain: you may not be interested in change, but change is extremely interested in you.
